KGM Motors, previously known as SsangYong, is a long-standing automotive manufacturer with a rich history rooted in South Korea. Known for producing reliable and robust vehicles, the company has evolved over the years while maintaining its commitment to quality and innovation.
Recently, the brand underwent a significant transformation following its acquisition by the KG Group, leading to a rebrand as KGM Motors. In this spotlight, we’ll explore the brand’s journey, the reasons behind the takeover, and what the future holds for KGM Motors.
Who Are KGM?
KGM Motors, previously known as SsangYong, is a well-established automotive manufacturer with roots in South Korea. Over its extensive 70-year history, the brand has gained recognition for producing durable, robust vehicles, particularly suited to families and those seeking reliable, adventure-ready cars. Recently, the company has undergone a significant rebrand and transformation, evolving into KGM Motors following a major acquisition.
SsangYong to KGM: The Takeover and Rebrand
The transition from SsangYong to KGM Motors followed a corporate acquisition by the KG Group, a Korean conglomerate known for its diversification across multiple industries. This acquisition officially took place in November 2022, although reports suggest the complete operational shift was finalised in early 2023. The rebranding process saw SsangYong Motor UK transition to KGM Motors in the UK, marking a new era for the company.
Why the Takeover?
While rebrands of this nature can sometimes stem from financial challenges, the KG Group’s acquisition of SsangYong had a positive outlook. The takeover offered SsangYong a lifeline, providing much-needed investment and resources to help the company refocus its strategy, enhance its technology, and strengthen its competitive position in the global market. The KG Group saw potential in SsangYong’s legacy and sought to revitalise the brand with a fresh approach, while maintaining its core values of durability and reliability.
The Results of the Takeover
Since the rebrand to KGM Motors, the company has been able to streamline operations and invest in future-proofing its vehicle designs. The new leadership has brought renewed energy to the brand, encouraging innovation while maintaining the rugged, dependable vehicles the company is known for.
With the backing of KG Group, KGM Motors is expected to grow its footprint in markets like the UK and continue providing vehicles that are built to last.
When Did SsangYong Become KGM?
The rebrand to KGM Motors in the UK was officially announced after KG Group acquired SsangYong Motor Company in November 2022. This move marked the culmination of the takeover process, which aimed to modernise and rejuvenate the brand. While some reports point to the finalisation of the deal as March 2023, the official UK rebranding took place shortly after the acquisition.
What Does KGM Stand For?
KGM stands for “KG Mobility,” a name that reflects the parent company’s vision of advancing automotive mobility for the future. With a strong heritage in producing reliable vehicles, the new name also signifies the evolution of the brand towards more modern, innovative transport solutions.
Who Makes KGM Cars?
KGM cars are manufactured by KG Mobility Corporation, a subsidiary of the KG Group. Production primarily takes place in Korea, with major facilities such as the Pyeongtaek plant playing a key role in vehicle assembly.
This plant, located near Seoul, serves as the manufacturing hub for many of KGM’s popular models. As the company grows, it’s likely we’ll see further global investment in manufacturing capabilities.
The KGM Logo: A Nod to the Past with a Look to the Future
The rebranding to KGM Motors included a subtle yet symbolic update to the company’s logo. The KGM logo is strikingly similar to SsangYong’s previous design, retaining the iconic “dragon wing” motif. This reflects continuity with the company’s past while signifying the shift under new ownership. The “dragon wing” logo represents strength, resilience, and the brand’s focus on future innovations.
Though the new logo is nearly identical to SsangYong’s, a closer look reveals slight refinements—symbolising KGM Motors’ commitment to preserving its heritage while embracing change and modernisation.
Are KGM Cars Reliable?
KGM Motors has inherited SsangYong’s reputation for producing tough, durable vehicles, renowned for their reliability. Built with robust engineering, KGM cars are designed to withstand the rigours of everyday use and off-road adventures alike. Whether new or used, these vehicles are known for their capability and reliability, making them an ideal choice for outgoing families or anyone in need of a dependable, long-lasting vehicle.
What KGM Cars Are Available?
KGM Motors offers a wide range of vehicles to suit various needs. From rugged SUVs designed for families and outdoor enthusiasts to reliable daily drivers, KGM’s lineup continues to reflect the company’s commitment to versatility and durability. For the latest stock and availability, you can explore our full range on our website.
With KGM Motors, you’re not just investing in a car; you’re embracing decades of engineering excellence, innovation, and a future-focused approach to mobility. Whether you’re a long-time fan of the brand under its SsangYong identity or new to the world of KGM, the future looks bright for this trusted name in automotive manufacturing.
