The FIFA World Cup is the biggest and most prestigious football tournament in the world. It is held every four years, and 32 teams from all over the globe compete for the title of world champion. The first World Cup was held in 1930, and since then, it has been hosted by 13 different countries.
With the Qatar World Cup officially kicked off, many football fans are wondering which carmakers have sponsored the event. Kia and Hyundai are the only two car companies that have been confirmed as sponsors. Both brands are Korean, and they are no strangers to sponsoring major sporting events. In this blog post, we will take a look at the history of carmakers sponsoring the FIFA World Cup.
World Cup Sponsors
FIFA World Cup sponsors play an important role in the tournament, providing financial support as well as promotional activities to help spread the excitement. From global brands like Qatar Airways and Coca-Cola to sports apparel companies Nike and Adidas, each sponsor helps build a unique identity for the FIFA World Cup. These brands provide everything from official match balls to football kits for players and fans, as well as numerous merchandise products to commemorate the event.
As Qatar prepares to host the FIFA World Cup in 2022, its sponsors are sure to be at the forefront of popular culture.
In addition, Qatar has created a special category of sponsors just for the Qatar World Cup. These sponsors will focus on helping Qatar to become a more sustainable destination, with Qatar Petroleum and Qatar Foundation sponsoring projects related to renewable energy, waste management and environmental protection. Qatar is also working with Qatar Airways to create special volunteer programs that will help bring the FIFA World Cup spirit alive in Qatar during the tournament. Such sponsorships will further strengthen Qatar’s commitment to sustainability while providing global recognition for Qatar’s efforts.
Previous carmakers who have sponsored the FIFA World Cup include Nissan, Volkswagen, and Kia Motors. Nissan was a key sponsor of the 2014 World Cup in Brazil and provided shuttle buses for transporting players and fans to the various matches across the country. They also had a presence at many of the stadiums where they showcased their vehicles and latest technologies.
Volkswagen was another major sponsor of the 2018 World Cup in Russia and provided a fleet of vehicles to transport teams, promote their brand, and provide free rides to fans attending matches. Kia Motors has been sponsoring FIFA since 1999, providing various models of cars as official vehicles for each tournament.
Hyundai Sponsorship
Hyundai is one of the most successful brands in Qatar’s list of sponsors for the FIFA World Cup in 2022. As a major automotive manufacturer, Hyundai will bring its wealth of knowledge and expertise in engineering to Qatar’s event. Hyundai has already signed an Official Partner agreement with Qatar that includes a variety of marketing activities such as the ‘Hyundai Qatar World Cup 2022’ campaign. Through this campaign, Hyundai will leverage its global reputation and network of dealerships to make Qatar’s hosting of the World Cup a success.
Hyundai’s sponsorship of Qatar’s FIFA World Cup is particularly significant as Qatar is becoming known for its commitment to sustainability. Qatar is making moves towards becoming a more sustainable destination, so Hyundai will be playing an important role in Qatar’s sustainability plans by providing reliable and eco-friendly vehicles to transport tournament guests and fans to the games.
Hyundai’s involvement in Qatar’s 2022 FIFA World Cup is just one example of how Qatar is leveraging the power of sponsorships to make Qatar a more attractive and sustainable destination. Overall, the Qatar World Cup will be a great opportunity for Qatar to showcase its commitment to sustainability. With the help of sponsors, Qatar will prove that it is capable of hosting an event like this responsibly and successfully. The Qatar World Cup will be a celebration of football, Qatar and its sponsors.
